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Featured Products

25 Prairie Cooler 25 Prairie Cooler

25 Prairie Cooler

45 Prairie Cooler 45 Prairie Cooler

45 Prairie Cooler

55 Prairie Cooler 55 Prairie Cooler

55 Prairie Cooler

65 Prairie Cooler 65 Prairie Cooler

65 Prairie Cooler

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Some of our most popular pre-printed coolers, purchase as is or customize it more! And our NEWEST PRI Soft Sided Cooler line...

24 Prairie Backpack Cooler 24 Prairie Backpack Cooler

24 Prairie Backpack Cooler

$148.00

20 Prairie Soft Sided Cooler with Bluetooth Speaker & Solar Charging Power Bank 20 Prairie Soft Sided Cooler with Bluetooth Speaker & Solar Charging Power Bank

20 Prairie Soft Sided Cooler with Bluetooth Speaker & Solar Charging Power Bank

$148.00

Life Is Better By The Campfire - 25 QT Cooler Life Is Better By The Campfire - 25 QT Cooler

Life Is Better By The Campfire - 25 QT Cooler

$168.00

Always Take The Scenic Route Mountains - 25 QT Cooler Always Take The Scenic Route Mountains - 25 QT Cooler

Always Take The Scenic Route Mountains - 25 QT Cooler

$168.00

Always Take The Scenic Route Compass - 25 QT Cooler Always Take The Scenic Route Compass - 25 QT Cooler

Always Take The Scenic Route Compass - 25 QT Cooler

$168.00

NEW Hawk Tuah '24 Cooler NEW Hawk Tuah '24 Cooler

NEW Hawk Tuah '24 Cooler

$168.00

NEW Red, White and Busch Light Cooler NEW Red, White and Busch Light Cooler

NEW Red, White and Busch Light Cooler

$168.00

65 Prairie 65 Prairie

65 Prairie "We go Camping" Cooler

$272.00

Work Hard, Play Rugged

Our coolers stand the test of time and will be your go-to trusted choice for all your adventures, providing reliable cooling performance every single time...5-year Manufacturer’s parts and construction defect warranty.
Customize your Cooler

Logos, Images and more!

Design Support

Need help, we've got you!

Nationwide Shipping

Where ever you are, so is PRI

A Cooler as personalized as your playlist

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What our customers are saying...

I received my customized piece today and absolutely LOVE it! Friendly and fast, not sacrificing quality!

Niki

Kansas Customer

I put my PRI cooler to the test against my yeti and rtic (5 days with drinks and ice on my back porch in Florida) and your cooler had the most ice by day 5 by FAR!! These are great coolers!!

Jeff

Florida Customer

Best cooler I've had by far, keeps everything chilled - no complaints. Would recommend to anyone looking for a cooler that out performs the others!

Travis

Wisconsin Customer

It's TAILGATE TIME...

GET YOUR PRI Cooler Today!